Most of us think we know the answer, but a recent study and new analytics platforms are giving small business marketers the deeper insights that help them create stronger relationships. Here are some data points from a recent survey by Roost, a social marketing platform that evaluated more than 10,000 Facebook and Twitter posts by small businesses from over 50 industries.
Not All Posts Are Created Equal
Beyond the standard Likes, Comments, Shares and Retweets, this survey determines which posts yield the highest levels of interaction amongst local business fans and followers. As a semi-related aside, some marketers have decided it is better to buy followers or fans with ad campaigns.
Photos Rule on Facebook
The two greatest engagement tactics on Facebook are Likes and Comments, with Likes leading the charge. Roost finds that the best way to achieve Likes is through photo posts, quotes and status updates, with photos providing 50 percent more impressions on average than any other post type, and quotes providing 22 percent more interactions when compared to all posta types.
Asking Questions Increases Engagement
Findings also show that questions generate almost twice as many comments as any other post type. The second most popular way to get fans commenting is through a compelling business status update. Facebook Shares are a great way to disseminate business and product messages across fans’ networks, and links are 87 percent more likely to be shared than any other post type.
Roost also evaluated Twitter usage and found that quotes drive 54 percent moreretweets than any other type of tweet, with status updates being the second highest driver of engagement. So if you’re more active on Twitter, start sharing more quotes. In addition, a different study from Optify showed how the use of Auto-DM (direct messages) on Twitter decreased follower rates by 245 percent.
The Roost study essentially allows a small business to figure out which type of post drives engagement. As on many social network sites, visual options such as a photograph or video will spark more interest in the Facebook community. Selling shovels is definitely profitable, but most small business owners would rather be standing on the gold mine along with their customers.
SO remember to engage your audience with useful information so they keep coming back!
http://adf.ly/s0AVv
Facebook for PROFIT Part 2 - Create an Effective Landing Page!
Round 2
Easy Parts Over Time to Engage!
So now you understand the basics of creating an effective Facebook ad. If not please read my previous post to help you gain a better understanding. After you have applied those tips to your new ads and your traffic is going through the roof what happens now? You CAPITALIZE on the new traffic! The only way I know how to capitalize on traffic is by creating an engaging user experience. Ideally you want the user coming back multiple times and more importantly talking about your page or business on their own Facebook! You not only gain a follower but by having an engaging page you gain a Social Media Marketer! Making sure this customer keeps coming back is the key to increasing your profits! What happens if they don't use your service the first time they came to your page, but they had a good time and will continue to frequent your page! NOTHING, but now you will have someone marketing for you and most likely in the future when they need YOUR service you will be the first business in mind!
Facebook For PROFIT Part 1 - A Breakdown Of Ads!
Hello Again!
So I wanted to continue on the social media networks train and help everyone help themselves a little bit. Instead of wasting time on Facebook let's look at ways to make your Facebook turn a profit for your business. We all spend way to much time on the infamous Facebook, most of which does not produce any profit for our business. This will be a multipost topic starting out with Facebook Ads. No matter the reason, whether your ads aren't catchy enough or you spend too much time adding friends instead of adding value to your page, you will be able to take some of these Facebook tips and apply them to your page. Remember you created your business page to increase revenue and if you don't know where to start or how to continue, you won't be adding much value to anything! So lets break it down and see how to make Facebook stop wasting our time and energy and use it as a business tool instead!
FACEBOOK ADS!
So I wanted to continue on the social media networks train and help everyone help themselves a little bit. Instead of wasting time on Facebook let's look at ways to make your Facebook turn a profit for your business. We all spend way to much time on the infamous Facebook, most of which does not produce any profit for our business. This will be a multipost topic starting out with Facebook Ads. No matter the reason, whether your ads aren't catchy enough or you spend too much time adding friends instead of adding value to your page, you will be able to take some of these Facebook tips and apply them to your page. Remember you created your business page to increase revenue and if you don't know where to start or how to continue, you won't be adding much value to anything! So lets break it down and see how to make Facebook stop wasting our time and energy and use it as a business tool instead!
FACEBOOK ADS!
Social Media Networks! Panda's New Best Friend!
Since Google's Panda update a lot of things have changed in SEO. One thing the Panda update loves is connectivity between websites. Most importantly social media networks. Google wants to see your website being mentioned in tweets and being liked on Facebook. Think back to when you setup your Facebook and it asked if you would like to be searchable in search engines like Google and Yahoo. Google and other search engines have connected the internet like never before. Now in order to be at the top of the list with the new Panda update Google wants you to have a strong presence with fresh content on social media networks. So in this blog I will go over some tips on how to create a social media presence.
Website Design - Make it easy to look at!
Hello Thursday!
So now that I've written a couple posts on SEO I wanted to talk about something that is just as important. Web Site Design! So you have the basic SEO tips and tricks down right? Of Course, but that's only half the battle. If your website is poorly setup, hard to navigate, or just full of ads nobody is going to want to stay on your website and more importantly come back! Think of it this way, you would never want to watch television if it was all commercials, same in that you would never read a magazine if it was all ads. If you're using your website as an informative website I would suggest a 75/25 content to ad ratio that way your visitor doesn't get overwhelmed and feel like they are simply trying to be sold. Yet, you are really trying to provide them with helpful information.
So now that I've written a couple posts on SEO I wanted to talk about something that is just as important. Web Site Design! So you have the basic SEO tips and tricks down right? Of Course, but that's only half the battle. If your website is poorly setup, hard to navigate, or just full of ads nobody is going to want to stay on your website and more importantly come back! Think of it this way, you would never want to watch television if it was all commercials, same in that you would never read a magazine if it was all ads. If you're using your website as an informative website I would suggest a 75/25 content to ad ratio that way your visitor doesn't get overwhelmed and feel like they are simply trying to be sold. Yet, you are really trying to provide them with helpful information.
Curveball #2. SEO Help On The infamous Google "Panda" Algorithm
Continuing on the topic of Search Engine Optimization I wanted to talk about a recent change that has effected millions of internet marketers, affiliate websites, and even SEO as a profession. Google decided to change the way their search engine algorithm worked for many reasons. People were exploiting the index bots Google uses by tricking them into thinking sites were relevant to searches when they were not as relevant as the common user would like. Which for a consumer is a wonderful thing for but a netrepeneur, as I like to call them, a death trap. There previous ways of creating back-links and keyword data have become obsolete. Here are a couple tips to say on top of Google's new Panda algorithm and keep your site rising in the ranks!
Here's a Curveball! Search Engine Optimization!
I wanted to switch up this post a little. My two previous posts were about creating logos. Of course you can use these logos for anything but most likely they would be used for a website or blog. What good does it do if nobody can find your website? Every time I search Google I get millions of results and thousands of pages. If you're like me you probably never go passed the third or fourth page before changing your keywords. Here are a few tips to improve your ranking on Google and other search engines. These are just some tips to apply to your current website but just these tips alone won't get you to the front page on Google, but it's a start!
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